Established in 2019, the 7SHIFTIN brand, named after "Shift," conveys a brand philosophy centered around the idea that "we are not confined to a static identity; rather, we continually adapt our roles in the gestation of the era, seeking our most authentic selves."

The reference to "Seven" symbolizes each week, as 7SHIFTIN aspires to encourage individuals to embrace versatility and embrace a willingness to experiment throughout each week.