MEDM, also known as Mr.Enjoy Da Money. It was founded by Higher Brothers‘s member KnowKnow and his friends in 2018. KnowKnow wants everybody to focus on enjoying yourself and enjoying making money, do what you want to do, That's the spiritual core of the brand.

MEDM relies on high-quality fabrics, strict quality control and hyperstreet design style, and it is deeply loved by the young generation.