SMFK was founded in 2016, derived from the combination of the first letters of the names of its two founders, Sam Ren Shen and Frank Liu Yu.

SMFK's design philosophy follows the path of sporty fashion, leaning towards a minimalist and modern style while staying up-to-date with trends. The brand emphasizes pure originality and handcrafted production, advocating for a gender-neutral style, and prioritizing comfort and experiential satisfaction.