Accentuating an alternative portrayal of feminity infused with strength and contradiction, SHUSHU/TONG was launched in 2015 by Liushu Lei and Yutong Jiang. Thelabel aims to defy stereotypical representation of female qualities through its complex exploration of fabrics and the deconstruction and reconstruction of feminine ele-ments including bowknot, frill, mesh, ruffle, embroidery, and pearl. Since its establishment, 

Every SHUSHU/TONG collection delivers a unique fashion statement about a modern feminity complicated by a romantic yet bold twist.A SHUSHU/TONG girl may bea dreadful mystery left unsolved by a teenage writer;she could be as refreshing as the wings of a fairy hovering over a summer's day; she might embody the aloof killer re-treating into the misty mountains... At the core of all the SHUSHU/TONG girls is a secretive willfulness con-cealed beneath the look of their playful innocence.